Written by Josh Mahoney
Wednesday, October 7th, 2009
LA’s 30 Seconds to Mars has delayed their album yet again.
The target release date has been changed from November 23rd to December 8th.
The album This is War is supposed to have 2,000 different album covers featuring photos from fans all across the world.
From the official 30stm website:
Thirty Seconds To Mars’ Jared Leto (vocals, guitar, songwriter), Shannon Leto (drums) and Tomo Miličević (guitar) teamed up with their fan community, The Echelon, earlier this year to record sounds for the upcoming record in a groundbreaking event they dubbed, “The Summit”. The band invited The Echelon members to travel to Los Angeles to take part in an impromptu recording session at Hollywood’s Avalon Club. It was so successful that since then Thirty Seconds to Mars decided to hold summits in 8 more countries across the world (Australia, Italy, Germany, France, Japan, Mexico, United Kingdom, Canada) in order to give their biggest supporters an opportunity to be a part of their new album.
With over 100 million views on YouTube, 40 million plays on MySpace and more than one million fans on iLike/Facebook, Thirty Seconds To Mars have always been quick to embrace digital culture and with the immense success they had with The Summit, decided to use that same digital technology to offer their fans a chance to get involved in the record making process through Twitter as well. The Digital Summit kicked off on Monday, August 10th and through the twitvid.com technology allowed fans to record sounds and vocals from their personal computers and mobile devices for inclusion on the album. The Digital Summit was a top 10 trending topic on Twitter during the two week promotion, garnering sixty thousand page views and 3000 unique sound recordings submitted from fans across the world.
